CaseTrace
Press & media

The CaseTrace
media kit.

Background, founder information, and ready-to-use resources for stories about responsible missing-person awareness.

Contact for media inquiries
01 / The overview

Keeping cases
in public view.

CaseTrace helps people discover missing-person cases, share flyers, and find available source information in one place.

Organization
CaseTrace LLC
Founder
Brad Lucas
Based in
Ohio, United States

One-sentence description

CaseTrace is a missing-person awareness platform built to help cases stay visible, easier to share, and connected to source information responsibly.

What CaseTrace is

  • A missing-person awareness platform
  • A responsible case sharing tool
  • A flyer and source-connected discovery system
  • A public visibility layer for missing-person cases
  • A platform being built toward careful family and agency collaboration

Its role and boundaries

  • Not a true-crime speculation app
  • Not an emergency reporting system
  • Not a replacement for law enforcement, NamUs, NCMEC, NCIC, or 911
  • Not a rumor, accusation, or private investigation platform
  • Not a place to post suspect names, theories, evidence, or private leads
02 / The founder

Brad Lucas

Founder, CaseTrace · Ohio

Brad Lucas is the Ohio-based founder of CaseTrace, a missing-person awareness platform operated by CaseTrace LLC. His work focuses on making cases easier to discover, share, and keep connected to available source information.

I built CaseTrace because missing-person cases can disappear from public attention quickly unless they go viral. The goal is to give people a simple way to discover cases, share flyers, check sources, and avoid rumors.
Brad LucasOn why he built CaseTrace
03 / For your story

The points that matter.

Simple language for coverage, interviews, and community conversations.

  1. A missing-person case should not have to go viral to stay visible.
  2. Every case is a person, a family, and a community.
  3. Local awareness matters because someone nearby may recognize a place, face, date, or detail.
  4. Responsible awareness means sharing flyers, checking sources, and avoiding rumors.
  5. CaseTrace is built to support public visibility, not replace official systems.

Suggested quotes

Press-ready language about the CaseTrace mission.

“CaseTrace was built around one simple idea: missing-person cases should be easier to find, easier to share, and easier to keep visible responsibly.”
“A case should not have to go viral to keep being seen.”
“This is not about speculation. It is about responsible awareness: share the flyer, check the source, avoid rumors.”
04 / Brand & resources

Everything in one place.

Brand resources, background reading, and links to CaseTrace.

Brand assets

Request approved CaseTrace artwork

Request logo

Contact Brad for approved logo files, additional images, or a platform demonstration.

Press coverageStories featuring CaseTrace
About CaseTraceThe platform and its purpose
CaseTrace blogUpdates and responsible-sharing resources
Frequently asked questionsHow CaseTrace works
Follow CaseTraceFacebook X / @CaseTraceApp Explore cases

Suggested social caption

CaseTrace is a missing-person awareness platform built to help cases stay visible, easier to share, and connected to source information. Share the flyer. Check the source. Avoid rumors. #MissingPersons #MissingPersonAwareness #CaseTrace

Media contact

Let’s talk about
responsible awareness.

For interviews, press questions, and platform demonstrations.

Brad LucasFounder, CaseTracebrad@casetraceapp.com